Google Analytics is Google’s analytics tool that helps website and app owners to understand how their visitors engage with their properties. It may use a set of cookies to collect information and report site usage statistics without personally identifying individual visitors to Google. The main cookie used by Google Analytics is the ‘_ga’ cookie.In addition to reporting site usage statistics, data collected on Google properties by Google Analytics may also be used to help show more relevant ads on Google properties (like Google Search) and across the web and to measure interactions with the ads we show.Learn more about
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